brand trademark, MARKET ENTRY strategy, strategic business advice, trademark filling in India, trademark infringement

Brand Protection- Trademarks

Strategic Business Move to Increase Startup Funding Opportunities

Our smile is your logo, your personality is your business card, how you leave others feeling after having an experience with you becomes your ūüôā #trademark #brandstrategy¬†

I begin with an Idea & then it becomes something else -Pablo Picasso

Brand Can BE ANYTHING, So it is upto YOU WHAT do YOU want from YOUR BRAND

Remember ‚ÄúTrademark‚ÄĚ is another way of referring to Brands.

To capture customer attention and make your business, products and services stand out, trademarks or brands are important commercial strategic tools. A Trademark is a unique symbol, picture, colour, shape or word used to identify or distinguish the goods of one seller from the goods of another seller.

By merely looking at the trademark, a customer immediately knows the company’s profile and business reputation and it is a driving factor in customer’s decision of buying a product or service.

Goods and services are classified into different categories based on the NICE Classification scheme (NCL) established by the NICE Agreement (1957). A trademark can be filed in one or more classes. The class and description of a product or service helps the trademark office identify similar marks that have been registered for related goods or services and can help identify potential trademark infringers.

‚ÄúIf everything seems under control, you’re not going fast enough.‚Ä̬†‚Äē¬†Mario Andretti

A trademark filed or registered in a particular class will protect your trademark only in the class in which trademark is filed. A trademark can be filed in one or multiple classes. In India, a trademark can be filed in multiple classes within the same application.

However, it is advisable to file the same brand in different trademark class application which is more convenient.

22, 25, 28, 32, 35, 37, 39, 41 and 43.

Important Definition of Trademark Classes

Definition of Class 9

Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; compact discs, DVDs and other digital recording media; mechanisms for coin-operated apparatus; cash registers, calculating machines, data processing equipment, computers; computer software; fire-extinguishing apparatus.

Definition of Class 16

Paper and cardboard; printed matter; bookbinding material; photographs; stationery and office requisites, except furniture; adhesives for stationery or household purposes; artists’ and drawing materials; paint brushes; instructional and teaching materials; plastic sheets, films and bags for wrapping and packaging; printers’ type, printing blocks.

Definition of Class 18

Leather and imitations of leather; animal skins and hides; luggage and carrying bags; umbrellas and parasols; walking sticks; whips, harness and saddlery; collars, leashes and clothing for animals.

Definition of Class 22

Ropes and string; nets; tents and tarpaulins; awnings of textile or synthetic materials; sails; sacks for the transport and storage of materials in bulk; padding, cushioning and stuffing materials, except of paper, cardboard, rubber or plastics; raw fibrous textile materials and substitutes therefor.

Definition of Class 25

Clothing, footwear, headgear.

Definition of Class 28

Games, toys and playthings; video game apparatus; gymnastic and sporting articles; decorations for Christmas trees.

Definition of Class 32

Beers; mineral and aerated waters and other non-alcoholic beverages; fruit beverages and fruit juices; syrups and other preparations for making beverages.

Definition of Class 35

Advertising; business management; business administration; office functions.

Definition of Class 37

Building construction; repair; installation services.

Definition of Class 39

Transport; packaging and storage of goods; travel arrangement.

Definition of Class 41

Education; providing of training; entertainment; sporting and cultural activities.

Definition of Class 43

Services for providing food and drink; temporary accommodation.

Startup #success or #failure. 10 Steps Short term Skills to Becoming a #Successful #Entrepreneur #askpatentexpert We at Tech Corp International Strategist #StartupIndia #StartupExpert facilitate aspiring entrepreneurs to help get you started. #Startup

For Inquires Call: 011-66544992 Contact Person: #ThinkingGeek @Anshika

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Patent Application Filing Procedure-Process in India
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Co Author

Aanchal Verma

Patent Associate at TCIS,India

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