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Innovation & market adaptation way ahead for renewables, say experts

Adapting to market demands and innovation will be the way forward for clean energy sources and technologies, experts from India and Japan said at the Global Partnership Summit here on Monday. The panel of experts was discussing the theme of ‘Clean Energy Sources and Technology’, especially the role of solar energy in India’s renewable energy expansion plan.

The discussion saw the participation of Masatsugu Shimono, Vice Chairman, IBM, Japan; Taishi Sugiyama, Senior Research Fellow, The Canon Institute for Global Studies; Aishwarya Kachhal, Indus Towers Limited and Prity Khastgir, Founder & CEO, Tech Corp International Strategist (TCIS). The session was moderated by Pranav Mehta, Founder Chairman, National Solar Energy Federation of India.

Setting the tone for the discussion, Mehta stressed that renewable energy has figured prominently in the Paris climate accord that has been ratified by 170 countries till now. He pointed out that while the developed countries were leading renewable energy production a few years back, China has now sped ahead by becoming the world’s top solar energy producer, ahead of United States of America, Germany and Japan. India is the sixth largest producer of solar energy and a recent report by consulting firm Bridge to India said that India’s solar energy capacity is expected to touch 20GW or 20,000 MW by the end of 2017-18 financial year. Currently, around 22% of India’s power comes from renewable energy sources, Mehta said.

Mehta added that there is also an urgent need for energy efficiency as conventional energy production sees significant loss during generation, distribution, storage and use.

Meanwhile, researcher Taishi Sugiyama said that in the coming years, electric vehicles, self-driven cars and car sharing are going to be major contributors in cutting carbon emissions. “Carbon dioxide emissions can be reduced up to 100% and can also bring a host of economic benefits,” said Sugiyama.

The panelists also emphasized RE’s impact on social innovation, health and livelihoods of people. Keeping in mind the present growth rate of the economy, the energy needs are expected to double in the next 6 to 7 years. To meet these needs, solar harvesting and big data analytics will play a pivotal role, said Prity Khastgir.

The Global Partnership Summit has evolved from the India Japan Global Partnership and the three-day event will see participation of over 200 speakers including central government ministers, industry leaders, academicians and social entrepreneurs. They will speak on issues such as clean energy, urban development, mobility, health and education among others.


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Non-Disclosure Agreement

In business, there are numerous instances in which you have to share confidential information with another party. For example you have a business idea. In order to execute the idea you will have to share the idea with potential partners, investors or employees.

Startup companies with a new and profitable idea can only succeed if what they are working on remains under wraps. But the key to doing so safely is making sure that the other party is bound to respect the confidential information you provide them and not use it in a way that is detrimental for your business.

Inorder to keep a lid on the sensitive information, a non-disclosure agreement, or NDA, alternatively referred to as confidentiality agreements (CA), confidentiality statements, or confidentiality clauses is signed between two parties.

A Non-Disclosure Agreement is typically put to use while disclosing confidential information to potential investors, creditors, clients, or suppliers. Some people might not like the idea of signing a non-disclosure agreement saying “Don’t you trust me?” But without such a signed agreement, any information disclosed in trust can be used for malicious purposes or be made public accidentally. NDA is a promise between two or more parties that the information conveyed will be maintained in secrecy.

The confidentiality of the information is maintained for a specified period of time as mentioned in the agreement. But once the information is made public, that loses it’s “confidentiality” people will be free to disclose the information.

Types of Non-Disclosure Agreements:  

The specific content of each Non-disclaimer agreement is unique as it will relate to details of specific information, proprietary data involved and what is being discussed. In general there are two types of non-disclosure agreements.

  1. Unilateral Non-disclosure agreement: A unilateral agreement binds only one party to the agreement for example a company signs a unilateral non-disclosure agreement with an employee. Employee agrees not to disclose or reveal confidential information learnt while on the job. The majority of NDAs fall under these category and are intended to protect a business trade secret. Researchers and professors at research universities or at R&D department in the private sector are at times required to sign an NDA before they carry out research with the business or university that supports them.
  2. Mutual non-disclosure agreement: A mutual non-disclosure agreement is typically executed between two parties exploring a possible business arrangement or a joint venture or some other possible merger that might have a mutual benefit to both parties.7 Simple Ways You Can Protect Your Idea From Theft


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Series A Financing

 GOLDILOCK Economy for Our Business Startup

What are we aiming at GOLDILOCK Economy for Our Business Startup which will take into account the challenge I would like to UNDERPIN. We want best of everything. Knowledge is always outside our comfort zone. Unicorn business model takes into account economic growth of the country as the startup provide job opportunities, low inflation rate, more employment to the GEN X population who are very intelligent in many ways. The holistic view of the contextual experience is increase in asset price of the intellectual property created by the individual creative mind.

There are peaks and troughs in fund-raising journey of a startup business. Startups go through multiple rounds of financing to raise investment in order to cover business expenses based on escalation of company’s valuation.

HOW to evaluate Business Growth?

In case of mobile app innovation what is the frequency of usage of the user spending time on the mobile application.

After the business has shown some of a track record, and when company is generating some revenue (though it might not be net profit), Series A funding is a critical stage in optimization of product and services and for the growth in customer base. The ultimate goal of series A round of financing is to cover up the expenses involved in carrying out additional market research and finalization of the product or service that the company is introducing in the market.

The company is still in the product development stage so the risk involved in the series A round of funding is the highest and Series A funding is commonly offered in the form of preferred stock and may have anti-dilution provisions in case more financing is given, in the form of common stock or preferred stock, in the future.

In an increasingly competitive marketplace, many startups are unable to impress investors to get Series-A funding because of multiple reasons like the venture failed to demonstrate their ability to grow; the team failed to build the skill-sets and competitiveness; lack of Intellectual property that can give the company an unfair advantage; lack of market validation or a poor product or service.

Preparation is the key to everything. Startups should align their thoughts and conversations with the investors perspective for getting follow-up meetings after the initial interaction with the investors. The following things should be kept in the mind:

  1. To excel in the game of series A financing, a company should be well-versed with the investment criteria of an investor. Different investors have criteria of investing in a venture.Some may give more weightage to market sentiments while some other may give to the team.  
  2. Have a sound knowledge of the investment scenario of different sectors. This will help you understand the investor’s view of your sector and you will be in a better position to seek investment for your venture.
  3. There should be synergy in your venture and the portfolio companies of the investor. This will help the investor understand the relevance of investment in your venture.
  4. Be clear on what you seek from the investor beyond the money and how they may add value to your venture.
  5. Eight BEST Funding Opportunities


The digital era has opened your world to more than a market. Through the crowdfunding sites, you can pitch your business to strangers and ask for funding. At the crowdfunding platform, lay out your business idea and give a detailed description of what the business is, your profit making plans, how much money you expect to raise, and why you need to raise funds via the platform.Companies that raise funds via crowdfunding platforms have been able to increase their profitability since the platform benefits entrepreneurs in two ways; through the funds raised and through the marketing that products receive. Since crowdsourcing is a competitive funding option, your business must be rock solid and appealing to customers and investors.

Using venture capitalists

Venture capitalists are professionals who invest in companies with high potential for growth. To get the attention of a venture capitalist, your business model should show potential for rapid growth and the ability to disrupt the market. 

Venture capitalists only invest in startups with extremely high potential for big returns on investments. As a result, venture capitalists evaluate the sustainability and the scalability of any business they consider investing in. To get a venture capitalist interested, you should have a disruptive product as well as a big market that will result in faster and bigger returns on investments.

You should also note that venture capitalists offer mentorship and their expertise once they sign up with you. Therefore, if you believe that your business is competitive and able to attract a venture capitalist’s interest, ask for their funding. You should be willing to give up a percentage of your company.

Angel investors

Did you know that Google, Alibaba, and Yahoo got investments from angel investors? Angel investors are individuals who invest in potentially profitable businesses with their surplus disposable income. Before investing in your company, the angel investors will screen your business to ascertain its worth and the potential for growth.

Just like venture capitalists, angel investors invest in a stake of your company but they offer mentorship. Their propensity for high risk businesses is what determines if your business is taken up or not.

Winning business competitions

While repaying your debt consolidation loan, you should take advantage of your business’ potential by getting into contests. Most of these competitions require business plans and the entrepreneur with the best idea wins a big sum of money. The funds won should be injected into the business for better investment returns.

Most of these competitions are broadcast in the media. Besides winning the reward money, you will benefit from free marketing. People remember the winning business and this gives your business a great head start.

Funding from business incubators and accelerators

There are numerous funding opportunities in the market. However, to know about them and to benefit from them, you should be open-minded and aggressive. Search online or ask around for business incubators and accelerators. Business incubators provide shelter tools, network, and training just as parents do to their children while accelerators help businesses take the giant leap. To benefit, you must be willing to commit time, develop good networks and learn from your mentors, investors, and fellow entrepreneurs.

Government funding programs

The government supports local entrepreneurs. To reduce unemployment and to encourage self-dependency, the government has instituted departments to aid in sharing funds to the most innovative businesses. Businesses ideas that promise societal growth besides high profits always get a higher priority.

Online peer to peer lenders

Besides angel investors, there are groups or individuals online who often provide affordable loans to persons in search of affordable and unsecured loans. Though you will be servicing the debt consolidation loan, the loans from peer to peer lenders are affordable and if you are confident that you can repay the two loans comfortably, then you should take it up.


This is also called self-funding. It is an effective funding option when you are starting out and when you have savings. Besides personal savings, you can also ask your friends and family for funding. Though resources are stretched under bootstrapping, your business will be attractive to investors later on. Knowing that you build a business by yourself inspires confidence.

7 Simple Ways You Can Protect Your Idea From Theft

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Sustainable innovations and their impact on economic growth of the country

Sustainable innovations and their impact on economic growth of the country

Technology and innovation policy is linked to the three verticals of sustainable development namely economic growth, social integrity and environmental conservation.

Sustainability requires innovations with a reduced impact on the environment. In the face of current situation, world’s three biggest challenges are: water supply, energy supply, and global warming.

But even the most advanced brands haven’t begun to approach solutions to the issue. Most companies are spending their resources working on reuse and minimizing the resources that go into producing goods. But that can only take us part of the way to sustainability.

The major issue is that most companies are coming up with more and more products for the consumers without mechanisms for re-usage. The problem is getting worse with ever-shortening product life cycles.

Why is it that even the remarkably innovative, entrepreneurial, and intensely competitive companies can’t find ways to deal with these global challenges?

Finding sustainable solutions isn’t about discovering new, indelibly disruptive ideas because the more green solutions we have, the less effective and efficient processes become.

There are three major changes brands must put into place to find a solution to this problem.

Standardize– There will be no sustainable business without standardization.  Companies in all industries need to agree to certain manner of production that allow for recycling. To win the battle of sustainability, companies will have to give up individuality for standards. For example. In many countries, glass bottles used in beer and wine industries are reused over and over again. This is possible only because the big brands have agreed to stick to a certain size and type of bottle.

Design products well- The time it takes to get most products to market has been significantly reduced over the last decades. But to become sustainable, companies need to take their time and extend their product’s life cycle. Well-designed products simply last longer.

Redefine Consumption- Last but most important, companies must rethink the very idea of what they want consumers to consume and how they create value. The way towards sustainability is to add extra value to the everything from interior design, product innovation, marketing, and services already existing. The companies should learn that they can minimize the consumption of goods but increase total consumption at the same time.

All this poses a significant challenge to the current mindset of the managers of most companies. They have to learn that the next innovation frontier is about breaking away from resource dependence, decoupling growth and consumption, and prolonging product life cycles .


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Three Types Of Innovation. Here’s How To Manage Them

Three Types Of Innovation. Here’s How To Manage Them

“Dreamers are mocked as impractical. The truth is they are the most practical, as their innovations lead to progress and a better way of life for all of us.” ― Robin S. Sharma

With a view of generating revenue immediately from new products, a firm should customize the process of product development for different kinds of innovations. For a company the biggest challenges aren’t in coming up with big ideas but in the organizational and management issues that these new ideas bring along.

No matter what a company is dealing in, companies strive to create innovative products and services adequately and accurately.  

“Chance favors the connected mind.” ― Steven Johnson

For an individual to to bring new ideas to market, create more realistic testing and growth expectations and better manage their innovation pipelines, it is important to identify the types of innovations, needs and the correct approach to nurture and grow the type of innovation.


To prolong their stay in the market, companies need to come up with sustaining products and services. Sustaining innovations in products or services help any organization raise the bar enough to stay in the game. These innovations can sometimes be thought of as modification of an already existing product.

To significantly up the level of game within an existing category a company should come up with remarkable offerings. The product should be such that seeing it, customers couldn’t help but want it–over time making it the best-selling product.

“Progress is made by lazy men looking for easier ways to do things.” ― Robert A. Heinlein

When we think about an innovation, many of us have some sort of ideas in our mind. Such breakthrough ideas are called disruptive innovations because they disrupt the current market behavior, rendering existing solutions old-school, transforming values, and bringing previously marginal customers and companies into the center of attention.

The Social media could be considered a disruptive innovation within sports. More specifically, the social media has radically changed the way that news in sports circulates nowadays. Social media has created a new market for sports that was not around before in the sense that players and fans have instant access to information related to sports.

“In a world of change, the learners shall inherit the earth, while the learned shall find themselves perfectly suited for a world that no longer exists.” ― Eric Hoffer

To help explain the difference between these three types of innovations, let’s look at the coffee industry. Maxwell House came up with a dark roast version of coffee, it introduced a sustaining innovation. A new flavour was only a variation on their existing products.

A breakout innovation was General Foods’ line of International Coffees, which added connoisseur of fine flavors to the instant coffee category and elevated the at-home coffee experience. And Starbucks has obviously been a disruptive innovation, turning coffee into a destination experience worth paying a lot more for.

“Innovation is the specific instrument of entrepreneurship…the act that endows resources with a new capacity to create wealth.” ― Peter F. Drucker

In a given category, disruptive innovations come first and are then followed by a series of progressive innovations, with sporadic breakout hits interspersed. Eventually, the market is disrupted once again, starting the cycle anew.

Although  disruptive innovations have the potential to yield the greatest benefit to a company, it is not necessary that it will lead to immediate market success. Because disruptive offerings differ significantly from the existing products, they often require time to gain market acceptance.

“You have to take your own bold approach, and if you do you will be rewarded with success. Or calamitous failure. That can happen too.” ― Steven Moffat

Analysis of revenue and consumer buying patterns:

  • Sustaining: Immediately moderate, then tapering off.
  • Breakout: Rapidly strong, then quickly dropping to a lower level.
  • Disruptive: Longer gestation period leading to exponential growth.

For disruptive undertakings, success typically requires different development processes,

different approval and funding mechanisms, and different performance expectations. At

times, work on a disruptive innovation gets stalled in a system that is optimized for the creation of sustaining offerings. For the success of a project a company should tailormade their approach depending on the goals.

“Innovation is an evolutionary process, so it’s not necessary to be radical all the time.” ― Marc Jacobs

To support the ultimate goal of generating immediate revenue, companies should classify each of its new product concepts within the framework of sustaining, breakout, or disruptive. This allows a company to manage risk and reward at a portfolio level.

Categorizing innovations using this framework is an effective way to ensure that target outcomes are in line with the expectations. Companies are able to focus their innovation efforts by clearly stating that they are prioritizing the development of breakout products and consciously minimizing the exploration of disruptive opportunities.

“Do not get obsolete like an old technology, keep innovating yourself.” ― Sukant Ratnakara


How much does it cost to get a patent pending?
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Difference between Patent pending and Patent granted

Difference between Patent pending and Patent granted

Patent-pending sounds great, doesn’t it? But it does differ from a regular patent. Not every patent application results in a granted patent.

7 answers Is it possible to file a patent for a business idea in India

“Patent pending” (sometimes abbreviated by “pat. pend.” or “pat. pending”) or “patent applied for” are legal designations or expressions that simply means that you have applied for, but have not yet been granted, a patent.  

The words “patent pending” carry no formal legal significance but it communicates that you are “pursuing a patent” and have filed a provisional patent or a patent application. The patent applicants usually mark their articles with such words after filing an application because Patent-pending status protects your innovation while you are working through the patent process by keeping competitors from scooping your idea and marketing it as their own.

A strong patent portfolio help in fuelling investments for emerging tech companies. Investors often look to see whether a budding company has protected its intellectual property when determining whether to invest or not. It is more likely that you will be taken seriously if you come to the table with excellent technical knowledge and a patent-pending for your idea that’s been well-researched and profits projected, even if you don’t have all the connections with the big players. Holding a patent pending status also allows you to begin marketing for your product even before the patent is granted providing some control over the use of your product while warning others against attempting to file patents for substantially similar products.

However, the use of patent pending status by the patent applicant does not prohibit the third party to plead as innocent unless the patent number is indicated as the infringement action can be initiated only after the patent is granted.

Patent-pending status is temporary and only offers protection for a brief period of time, with protections similar to a regular patent. “Patent pending” (sometimes abbreviated by “pat. pend.” or “pat. pending”) or “patent applied for” are legal designations or expressions that can be used in relation to a product or process once a patent application for the product or process has been filed, but prior to the patent being issued or the application abandoned.

Not every patent application results in a granted patent. A patent can be licensed only after it is granted. Licensing a patent simply means that the patent owner grants permission to another individual/organization to make, use, sell etc. his/her patented invention according to agreed terms and conditions.

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Do you need a trademark for a logo? Can you patent a logo?
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Trademark of Logo

How do I get a logo trademarked?

“It’s all in the name”!

Designed a logo to represent your business?

How to protect the design of the logo and the business behind it using the Trademark Law?

Before addressing how to trademark your business logo, we should define the terms “trademark” and “logo.”

The terms “Logo” and “trademark” are used interchangeably but they do actually differ slightly from each other. “A logo can be a trademark but a trademark cannot be considered to be a logo”.

A trademark is a unique name, symbol, phrase, motto, or graphic design that is specific to a company name, or its products and services and is used to distinguish the products of one seller from the other. The symbol ‘™’ designates that  the name, symbol or word is a trademark-ed property belonging to a particular company and that specific drawing, logo, or phrase cannot be copied or used by any other business or person, unless specific authorization is given by the trademark owner.

A logo is a brand identity for representing businesses. A logo should represent the the characteristic spirit  manifested in the attitudes and aspirations of the company it stands for. Sometimes people identify the company through the logo; although they might have forgotten the name. Registration of the logo as a trademark makes it a legal document which can be used in the court of law in case of brand infringement.

Selecting trademark for startup business can be tricky but at the same time rewarding to the startup. It is important to do proper research before filing for trademark for startup business in India.

Trademark of a brand has a lasting effect on its consumers. As a business owner, the startup thinks passionately about naming their new business, but while doing so, due consideration should be given to the following two points:

(a) “Unique & Novel” Trademark: The trademark should be new and unique.

(b) Non-conflicting to competitor in same field: The trademark should not conflict with existing trade names who have registered trademarks.

Business names, brand names, logos and taglines are protected legally by way of trademarks, and in case of conflicting names, it might result in a trademark infringement suit. Trademark for startup business should be unique to the business offering.

It is very important to name a business properly. Inorder to highlight the importance of naming a business, we will take an example of International Trademark Infringement.

A South Korean fried chicken restaurant recently lost a trademark battle with designer “Louis Vuitton”. The restaurant’s name- “Louis Vuiton Dak” was too similar to Louis Vuitton. In addition to the name infringement, the restaurant’s logo and packaging closely mirrored the designer’s iconic imagery.

The restaurant ultimately changed the name to “LOUISVUI TONDAK” and was hit with another 14.5 million fine for non-compliance.

Therefore, as may be observed from the above case study, trademark for startup business should be unique, selecting a unique business name and legally protecting it by way of trademarks is very important. Companies can avoid expensive legal battles by avoiding mirroring their brand closely after another brand, even if the products and business strategy have nothing in common.

If a business involves multiple brands, a strong trademark strategy is crucial to manage them. It is advisable to keep business name different from brand name.

In accordance with Indian Trademark Law, it is not mandatory to file for a trademark, but it is highly advisable to file trademark for startup business, register a trademark for the name of your business as well as for the brand names of your products and services.

Accordingly, it is highly advisable to seek assistance from a Trademark Attorney.

Apply for TM Registration and discuss your brand strategy and understand importance of brand, logo and tagline with expert consultants at Tech Corp International Strategist India TCIS, India.


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