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Patent Searching RESEARCH by Genius Geeks

Patent Search: Determine how prior art is similar or different?

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Patent filing requires “money”. Patents have filing fees, professional fees and maintenance fees over the life of the patent and a large amount of money is required for the defence of the patent. A Patent search is carried out inorder to ascertain that the patent generates enough financial gains to justify the cost associated with its filing and the time and expense of moving forward with a patent application is a worthwhile.

For inventors, searching prior-art in the form of patents filed and granted should be the first step in the patent application process. Patent search gives an opportunity to discover which aspects of your invention can be claimed and high quality patent searches can help inventors anticipate about the scope of any patent claim. Without a patent search an inventor will describe the various  aspects of an invention as if they are equally important which won’t be the case.  

A patent is lot more than just a document. Careful assessment of patents found in the search report is tedious but the inventors who really take the time to read the key patents found in the search know its importance in contributing to the decision about whether to move forward with the patent application and then ultimately to meaningfully contribute to the preparation of a patent application.

Unfortunately, a lot of inventors only give a hasty and not thorough review of the patents found, thereby missing a great opportunity to use the prior art found to figure out what is most likely unique and patentable. Inventors perhaps look at the titles, the pictures, maybe read the Abstract and get overwhelmed.

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For this reason inventors frequently choose to hire a patent professional or patent attorney for carrying out patent search. The inventor has the detailed knowledge of the invention, and is in the best position to identify the similarity and differences of the invention with respect to the prior art and the patent professional is in the best position to determine whether those differences will likely contribute to patentability through a collaborative approach.

A detailed compiled disclosure of the invention forms the foundation of a strong patent application. Determining how the prior art is similar and how it is different is essential to being able to gather great detail of information that can be put together while writing a patent application and invariably leads to a far more detailed written description of the invention.

Many a times inventors carry out a patent search themselves before filing a patent application and during the patent examination an exact invention already patented is found. But this is why you do the search!!!!

Thus, It is better to spend a modest amount of money on patent search before filing a patent application to learn about the prior patents instead of spending a lot of money on patent application only to learn later that no patent could be obtained.

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Sustainable innovations and their impact on economic growth of the country

Sustainable innovations and their impact on economic growth of the country

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Technology and innovation policy is linked to the three verticals of sustainable development namely economic growth, social integrity and environmental conservation.

Sustainability requires innovations with a reduced impact on the environment. In the face of current situation, world’s three biggest challenges are: water supply, energy supply, and global warming.

But even the most advanced brands haven’t begun to approach solutions to the issue. Most companies are spending their resources working on reuse and minimizing the resources that go into producing goods. But that can only take us part of the way to sustainability.

The major issue is that most companies are coming up with more and more products for the consumers without mechanisms for re-usage. The problem is getting worse with ever-shortening product life cycles.

Why is it that even the remarkably innovative, entrepreneurial, and intensely competitive companies can’t find ways to deal with these global challenges?

Finding sustainable solutions isn’t about discovering new, indelibly disruptive ideas because the more green solutions we have, the less effective and efficient processes become.

There are three major changes brands must put into place to find a solution to this problem.

Standardize– There will be no sustainable business without standardization.  Companies in all industries need to agree to certain manner of production that allow for recycling. To win the battle of sustainability, companies will have to give up individuality for standards. For example. In many countries, glass bottles used in beer and wine industries are reused over and over again. This is possible only because the big brands have agreed to stick to a certain size and type of bottle.

Design products well- The time it takes to get most products to market has been significantly reduced over the last decades. But to become sustainable, companies need to take their time and extend their product’s life cycle. Well-designed products simply last longer.

Redefine Consumption- Last but most important, companies must rethink the very idea of what they want consumers to consume and how they create value. The way towards sustainability is to add extra value to the everything from interior design, product innovation, marketing, and services already existing. The companies should learn that they can minimize the consumption of goods but increase total consumption at the same time.

All this poses a significant challenge to the current mindset of the managers of most companies. They have to learn that the next innovation frontier is about breaking away from resource dependence, decoupling growth and consumption, and prolonging product life cycles .

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how to pitch an idea to a company and get paid
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Three Types Of Innovation. Here’s How To Manage Them

Three Types Of Innovation. Here’s How To Manage Them

“Dreamers are mocked as impractical. The truth is they are the most practical, as their innovations lead to progress and a better way of life for all of us.” ― Robin S. Sharma

With a view of generating revenue immediately from new products, a firm should customize the process of product development for different kinds of innovations. For a company the biggest challenges aren’t in coming up with big ideas but in the organizational and management issues that these new ideas bring along.

No matter what a company is dealing in, companies strive to create innovative products and services adequately and accurately.  

“Chance favors the connected mind.” ― Steven Johnson

For an individual to to bring new ideas to market, create more realistic testing and growth expectations and better manage their innovation pipelines, it is important to identify the types of innovations, needs and the correct approach to nurture and grow the type of innovation.

THE THREE TYPES OF INNOVATIONS

To prolong their stay in the market, companies need to come up with sustaining products and services. Sustaining innovations in products or services help any organization raise the bar enough to stay in the game. These innovations can sometimes be thought of as modification of an already existing product.

To significantly up the level of game within an existing category a company should come up with remarkable offerings. The product should be such that seeing it, customers couldn’t help but want it–over time making it the best-selling product.

“Progress is made by lazy men looking for easier ways to do things.” ― Robert A. Heinlein

When we think about an innovation, many of us have some sort of ideas in our mind. Such breakthrough ideas are called disruptive innovations because they disrupt the current market behavior, rendering existing solutions old-school, transforming values, and bringing previously marginal customers and companies into the center of attention.

The Social media could be considered a disruptive innovation within sports. More specifically, the social media has radically changed the way that news in sports circulates nowadays. Social media has created a new market for sports that was not around before in the sense that players and fans have instant access to information related to sports.

“In a world of change, the learners shall inherit the earth, while the learned shall find themselves perfectly suited for a world that no longer exists.” ― Eric Hoffer

To help explain the difference between these three types of innovations, let’s look at the coffee industry. Maxwell House came up with a dark roast version of coffee, it introduced a sustaining innovation. A new flavour was only a variation on their existing products.

A breakout innovation was General Foods’ line of International Coffees, which added connoisseur of fine flavors to the instant coffee category and elevated the at-home coffee experience. And Starbucks has obviously been a disruptive innovation, turning coffee into a destination experience worth paying a lot more for.

“Innovation is the specific instrument of entrepreneurship…the act that endows resources with a new capacity to create wealth.” ― Peter F. Drucker

In a given category, disruptive innovations come first and are then followed by a series of progressive innovations, with sporadic breakout hits interspersed. Eventually, the market is disrupted once again, starting the cycle anew.

Although  disruptive innovations have the potential to yield the greatest benefit to a company, it is not necessary that it will lead to immediate market success. Because disruptive offerings differ significantly from the existing products, they often require time to gain market acceptance.

“You have to take your own bold approach, and if you do you will be rewarded with success. Or calamitous failure. That can happen too.” ― Steven Moffat

Analysis of revenue and consumer buying patterns:

  • Sustaining: Immediately moderate, then tapering off.
  • Breakout: Rapidly strong, then quickly dropping to a lower level.
  • Disruptive: Longer gestation period leading to exponential growth.

For disruptive undertakings, success typically requires different development processes,

different approval and funding mechanisms, and different performance expectations. At

times, work on a disruptive innovation gets stalled in a system that is optimized for the creation of sustaining offerings. For the success of a project a company should tailormade their approach depending on the goals.

“Innovation is an evolutionary process, so it’s not necessary to be radical all the time.” ― Marc Jacobs

To support the ultimate goal of generating immediate revenue, companies should classify each of its new product concepts within the framework of sustaining, breakout, or disruptive. This allows a company to manage risk and reward at a portfolio level.

Categorizing innovations using this framework is an effective way to ensure that target outcomes are in line with the expectations. Companies are able to focus their innovation efforts by clearly stating that they are prioritizing the development of breakout products and consciously minimizing the exploration of disruptive opportunities.

“Do not get obsolete like an old technology, keep innovating yourself.” ― Sukant Ratnakara

 

Business Administration, Business Models, Business Networking, Business Owner, Business Plans, Business Relationships, Business Strategy, Business-To-Business, IPR Companies, Digital Agencies, Ecommer, FDI policy India, Food law strategist, food lawyer india, Foreign Direct Investment (FDI), healthcare business in India, Patenting dietary supplements & pharmaceutical compounds, tech corp legal

Food Processing Sector

Food Processing Sector-“priority sector” in India’s Make in India Programme

India is one of the quickest growing economies in the world. India has climbed 30 ranks in the World Bank’s ease of doing Business rankings 2017 and was ranked number 1 in the world in 2016 in greenfield investment. The government of India is undertaking a range of transformational initiatives as a result of which India is also rapidly progressing on the Global Innovation Index, Global Logistics Index and Global Competitiveness Index. World Food India (WFI) was a gateway to the Indian food economy and an opportunity to showcase, connect, and collaborate.

Food Processing Sector

“World Food India 2017”

A global event to facilitate partnerships between Indian and international businesses and investors held in India from 3rd Nov 2017 to 5th Nov 2017. World Food India 2017 was organized by the Ministry of Food Processing Industries, Government of India and was inaugurated by Honourable Prime Minister Narendra Modi at Vigyan Bhavan in New Delhi on 3rd Nov 2017. World Food India 2017 hosted the largest gathering of investors, manufacturers, producers, food processors, policy makers, and organizations from the global food ecosystem to provides opportunities for both investment and trade in the food processing sector for leading Indian and International companies.

Food Processing Sector is the”priority sector” in India’s Make in India Programme. India is now the most preferred investment destination in the Food processing Sector because 100% Foreign Direct Investment (FDI) is now permitted, for trading, including via e-commerce, of food products manufactured in India. As an incentive from the Union and state governments, it has become very easy to obtain loans for food and agro-based processing units, and cold chains at low Interest Rates.

Nivesh Bandhu or investor’s friend is a one of its kind portal launched by Government of India to bring together information on Central and State Government policies and incentives provided for the food processing sector. It is also a platform for business networking, for farmers, processors, traders, and logistics operators.

 

Major phase in development of India's patent system happened after India joined World Trade Organization (WTO) in 1995
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Patent Examination in India

Expediting Patent Examination in India

If a man is keeping an idea to himself, and that idea is taken by stealth or trickery-I say it is stealing. But once a man has revealed his idea to others, it is no longer his alone. It belongs to the world.” ― Linda Sue Park

Patents allow companies with innovative products to benefit from their research and development by giving them exclusive right to make and sell these products, usually for a period of 20 years.

A delay in granting patents prevent companies from commercializing their products whereas a quick grant of patent allows the companies to fully enjoy their patent rights by providing an opportunity to capitalize.

“We are born rich, it is for us to decide between materialistic poorness or building upon intellectual richness.” ― Vishwas Chavan

Technology is moving at a very fast pace. By the time a technology is developed and commercialized it’s more efficient alternative is in the pipeline. So in today’s age where patent rights play a vital role in encouraging innovations across the globe, a timely grant of patent is imperative.

One of the problem in Indian Patent System is that patent grant process in India takes a long time and there is a huge backlog of pending patent applications in Indian Patent Office. A patent application takes on average 6 years to get approved in India.

A faster prosecution of patents requires an efficient working of the Indian Patent Office and active compliance from the applicants. Also an important factor behind the delay is shortage of patent examiners. With increased examiners and controllers it is expected that the time for patent grant will come down.

“The patent system added the fuel of interest to the fire of genius” -Abraham Lincoln

Moreover, Indian Patent Office has launched many new initiatives directed at faster examination of patent applications one such initiative is expedited examination routine which application is taken out of the normal queue and examined. Patents are granted within a time frame of 12-15 months and office action is issued within 3-4 months of submitting the request for expedited examination.

“Intellectual property is a key aspect of economic development” – Craig Venter

The following category of applicants can use this expedited examination route according to Patent rules amended in 2016-

(i) A Startup Company which according to the said rule is a an entity involved in research and development, is not more than 5 years old and does not have an annual turnover of 25 crores of Indian currency.

(ii) A patent applicant which has selected India as the International Searching Authority in the PCT application corresponding to the Indian Applicant.

If an applicant satisfies the above criteria but has already filed the Request for Examination(RFE), can convert the already filed RFE to an expedited one by paying balance fee. 

Patent Office adds the flame of interest to the light of creativity. And that is why we need to improve the effectiveness of our Patent Office”. – Abrahm Lincoln

Procedure of expedited examination-

Launch Your Startup Faster
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Creating a “Business Plan”

How to Create a Successful Business plan ?

Step 1 to be a successful entrepreneur

Take up one idea. Make that one idea your life — think of it, dream of it, live on that idea. Let the brain, muscles, nerves, every part of your body be full of that idea, and just leave every other idea alone. This is the way to success.” –  Swami Vivekananda

Running a successful business requires comprehensive business planning and developing solutions to business problems.

What you imagine is what you transpire.

What you believe is what you will achieve

A well-crafted business plan defines the entrepreneur’s vision and can help an entrepreneur to allocate resources appropriately and make good business decisions.

Whether you’re proposing a new initiative within your organization or starting an entirely new company, a good business plan generates enthusiasm for your idea and also boosts your odds of success.

To succeed in life and achieve results, you must understand and master three mighty forces- desire, belief and expectations.The primary purpose of a business plan is to help entrepreneurs gain a deeper understanding of the opportunity they envision.

A business plan includes the following basic elements-

Executive Summary, Company description, Product/Service, Market and Competition, Marketing and Selling strategy, Operating Plan, Management/ Organization, Financing and Supporting documents.

Writing a business plan assists in goal setting and long-term planning. It is important to attract investors as well as employees. 

It is an essential part of any loan application.

Every Beginner possesses a great potential to be an expert in his or her chosen field.

To begin with, the executive summary of any business plan is its cornerstone and is very important. It defines what your business does and why. A summary should concisely summarize the technical, marketing, financial, and managerial details of the business. It should convince the reader that the new venture is a worthy investment.

The company description highlights the entrepreneur’s dream, strategy, and goals ranging from the present outlook to future perspective.

How the company will address the needs of the customers as well as employees.The product/service section should stress the characteristics and benefits of the new venture, including its price, innovative, competition and the market the product/ service will target.

The marketing and selling strategies are the result of a meticulous market analysis. A market analysis forces the entrepreneur to become familiar with all aspects of the target market and provide a competitive edge to the company.

Success is a moving target. Achievement is a single event.

The Operation Plan is designed to describe how the business functions on a continuous basics. It highlights the responsibilities of the management team, tasks assigned to each division within the company and the capital and expense requirements related to the operations of the business.

Organization section will describe the company’s legal structure and biographies of the key members.The financial components of a business plan typically include three projections: a balance sheet, an income statement, and a cash-flow analysis. 

A balance sheet is a snapshot of the company’s value. An income statement helps to estimate profit or loss over a period of time.

Cash-flow statement indicates revenues, expenses and available cash.There is more than one way to win in life. The key is figuring out your way.

SUCCESS MANTRA

Life is all about one and #zeros rest all numbers are noise on thehouse #strategy#BIGDATA #ALGORITHMS #Blockchain #MobileFirst #IPR #DIS2017 #India#GODigital #Entrepreneurs #Artificialintelligence #AI #HYPE #Patents #LAWYERBYPROFESSION #PATENTISMYGAME #MAKEINDIAGREATAGAIN

Our team at TCIS, India consists of experienced professional patent researchers, patent strategists, law experts and mediators who are experts and have experience in performing more than 2200+ patent searches in all technological domains.

Our technological THINKING GEEKS experts provide their assistance to gain a clear perspective over technical as well as market difficulties that Your PATENT may face while launching and entering into a country.

We at TCIS, India have a well renowned team of Lawyers of Delhi/ NCR who have vast experience of more than 12++ years.  We at TCIS, India have inspiring and tireless mediators who have successfully completed mediation in disputes related to co-founder disputes, company disputes, mediation is website ownership, trademark infringement, commercial disputes, patent infringement, intellectual property disputes, disputes in corporate sectors and trademark commercial disputes.

8 things about Sarahah app you must know before downloading
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“Sarahah(.com)”- Take home lesson for Entrepreneurs

Take home lesson for Entrepreneurs- Sarahah(.com)

“Sarahah” has been Viral. The app has been a trend in few days. You would have surely come across this app named Sarahah.com in some way or the other unless you are living in a nutshell!!!

“Take up one idea. Make that one idea your life — think of it, dream of it, live on that idea. Let the brain, muscles, nerves, every part of your body be full of that idea, and just leave every other idea alone. This is the way to success.” –  Swami Vivekananda

Sarahah was created to take positive feedback anonymously. The sharing of ‘feedbacks’ on social media & the user engagement clearly shows the Virality of this app. In a way it brought out multiple sides of human sentiments.

From “constructive feedback” to “being a victim of cyber bullying” you would have seen it all in past couple of hours.“It’s not about ideas. It’s about making ideas happen.” Sarahah has been able to engage users universally, but there are certain take home lessons for startups that they should take care of while building a product or service. Building a startup is a very tough and long term process. You have to think for long term Sustainability and Scalability.

“Entrepreneurship is neither a science nor an art. It is a practice.” – Peter Drucker.

What we can learn from success of Sarahah.com “Do’s”

1) WOW Marketing (Word-OF-Mouth)The purpose of a business is to create a customer who creates “customers”.”WOW Marketing” is when a consumer’s interest for a company’s product or service is reflected in their daily dialogues. Best of the companies in the world have used this strategy and this is the best marketing strategy a product can get. So you need to create “a product so good that after using it, people would share it in their social circles.

If you see it in the case of Sarahah- The trend was set by some early users who wanted to take feedback about themselves by sharing good or interesting feedbacks on Facebook. This encouraged other users to try this app!!! 

2. User-friendliness of the product/service

One thing that should always be considered is the userfriendliness of the product. The product should be so simple and instinctive that it can be used with an equal proficiency by a child or an adult wheather or not the individual is a “Tech-Savvy”

It’s easy to make things look hard but hard to make things look easy.

Most of the startups want to build a product with multiple features to enable more users to use it. But a product loaded with multiple features would confuse the user.

Sarahah is extremely simple to use. A feedback seeker has to simply create an account and share the URL – that’s it. A feedback giver has to merely write the feedback in plain simple text.

3. Emotions make us human

“The greatest fear in the world is of the opinions of others. And the moment you are unafraid of the crowd you are no longer a sheep, you become a lion. A great roar arises in your heart, the roar of freedom.” ― Osho

Sarahah became viral because people want to take & hear positive feedback / positive things / good things about themselves as it would make them feel “valuable”. A user should be able to connect with the product/service at an emotional level. In that case he/she will surely use it – atleast for once.

What NOT TO DO while building a Startup.

1). Build Real Value for the Customer 

While building a startup take care that you are solving a real problem and delivering real value to the customer.

“Don’t find customers for your products, find products for your customers”

In order to build repeatitive engagement, target a group and solve some real problem that your target group is facing. Websites like Sarahah are build to capitalize Human Emotions. They will be able to attract a lot of people to use them but for a small period of time. But as an entrepreneur, you should think whether you want mere Users or Customer?

“Be genuine. Be remarkable. Be worth connecting with”.

2. Trends Come & Go, Startups Stay 

When you are building a company think about the “long term goals”. User Retention, Active Users and Repeat Rate are very important factors for a startup. Make sure that your product/service is able to engage users for a longer period of time and there is a repeat rate, else your product might go viral, but will be useless in the long term. Just like Sarahah, 100s of things go ‘viral’ and become popular very quickly, but then they sputter out with the same speed.

“Strive not to be a success but rather to be of value”- Albert Einstein

3. Money is the Oxygen for your company

A business is nothing without its clients. Whether you provide product or services, you won’t survive unless individuals or other businesses retain their interest and are willing to pay to use the product / service continuously.

Monetization happens when you are able to deliver real value to the customers because the customers will never hesitate in paying for the value he/she is receiving.

“Making money isn’t hard in itself …. What’s hard is to earn it doing something worth devoting one’s life to”- Carlos Ruiz

In the haste of building a company, early stage entrepreneurs do one common mistake! They do not think about building a rock solid revenue model. Even though apps like Sarahah go viral but they don’t have a monetization model built in them which is ok for a short period of time but it’s deadly in long term.

“The Entrepreneur always searches for change, responds to it and exploits it as an opportunity”- Peter Drucker

The effort required to launch a new venture can seem daunting. Do your research, pick everyone’s brain, find a mentor that’s experienced in entrepreneurship, review business case studies and focus on delivering real value to the customers.

At Tech Corp International Strategist (TCIS), we help Startups to Raise Funds & Assist Foreign Companies to find Right Business Partner in India. We assist enterprises to enter INDIA and find RIGHT Angels, and Venture Capitals in Malaysia, Singapore, US, UK, Japan and India. We believe that for protecting your innovation in India, your startup idea and our intellect is the perfect combination.

Every business has a #strategy. We at TCIS facilitate the process of identifying Key issues and help amplify business goals of any business (short term goals and long term goals). Everything is simple we tend to complicate and use heavy words to prove our point.

Co Author-

Aanchal Verma

Associate at TCIS

 

Food law strategist, food lawyer india, PATENT STRATEGY, Startup Attorney India, Startup Lawyer India, Uncategorized

Food labelling requirements in India

Food labelling in India

Food Safety and Standards (Packaging and Labelling) Regulations, 2011, notified by Food Safety and Standards Authority of India (FSSAI)

Food is necessary for survival and everyone loves to eat innovative food products. Food can be defined as any edible substance which can be consumed by humans to provide nutritional support to the body.

First we eat, then we do everything else.” -M.F.K. Fisher.

Food can be of plant or animal origin, and contains essential nutrients, such as carbohydrates, fats, proteins, vitamins, or minerals.

In India every packaged food article for consumption has to be labeled in accordance to the related Indian Food Law i.e. Food Safety and Standards (Packaging and Labelling) Regulations, 2011, notified by Food Safety and Standards Authority of India (FSSAI).

The food labeling is important because the consumer should be able to understand the constituents of the food product. A food label forms a connecting link between consumer and the producer through which manufacturer can tell the consumers about the food product. It is also a great way of advertising the product and attracting customers by highlighting the benefits of the product on the label.

“When you think of the blur of all the brands that are out there, the ones you believe in and the ones you remember, like Chanel and Armani, are the ones that stand for something. Fashion is about establishing an image that consumers can adapt to their own individuality. And it’s an image that can change, that can evolve. It doesn’t reinvent itself every two years.” –Ralph Lauren (1939 – ), American Fashion Designer and Businessman

A food label tells us about the components of the food product and is a great way of establishing an image of a food product. Manufacturers, through a food label spread information about the product, its constituents, uses, benefits, etc.

Also, a food label tends to leave a mark on the minds of the people who uses it and thus tends to grow its value in the market. A food label is made attractive to impress the consumer and build its image in the market. A food label displays information about the manufacturer name, address, place of manufacture significant to make consumers aware of the manufacturers and the brand.

For example, packed fruit juices are becoming popular among the masses. One of the popular among packed fruit juice is Real fruit juices which come now in 16 varieties. The information displayed on the front is :

Name of the variety say for example, Real fruit power- Pomegranate and to ensure customers of its safety,  it is mentioned on the label that it contain no added preservatives and no added colour. Luring picture of pomegranate and its juice.Also, it shows the name of the manufacturer i.e. Dabur India, address of the company, contact information, product code, etc.

When you focus on the consumer, the consumer responds –  Alexander Wang

Consumer should be well aware of the product uses and its role in maintaining the health and growth of the consumer. A food label is intended towards allowing the consumer to understand the food product and its functions. It is important for every food product to be labelled in order to provide necessary information to the consumer and to ensure them of the safety and useful benefits of the product.

Food label displays name of all the ingredients,its amounts present, nutritional information, For example, britannia offers a range of biscuits, one of them is digestive nutrichoice biscuits claim to be very healthy and digestive for the consumers.

They have a set of information labelled on their product package as follows:

Ingredients: Refined wheat flour(43%), whole wheat flour(20%), edible vegetable oil, sugar, wheat bran(4.7%), milk soilds, liquid glucose, maltodextrin, raising agents, common salt, emulsifiers(322 472e), solblake(270, 221), malt product and dough conditioner(223)Nutritional information per 100g of product, in terms of carbohydrates, protein, fat, sugars, saturated fatty acids, mono unsaturated fatty acids, poly unsaturated fatty acids,trans fatty acids, cholesterol, dietary fibre and energy.

Also, food label specifies if it contains added flavours and colours, preservatives.Net weight of biscuit- 250 gm Cost of the biscuit- Rs 50 Contact information : Executive, customer care cell tollfree no. , postal address, Address of the company, email id.The numerals specified in the brackets of ingredients is as per International numbering system.

It gives a sense of satisfaction to the consumers who uses a particular product by understanding its various constituents and other useful information about the food product. The display of appropriate information on the label builds up confidence in the consumer to use that product.

It is a great step to set up an image in the market.

We live in a disposable, ‘cast-off and throw-away’ society that has largely lost any real sense of permanence. Ours is a world of expiration dates, limited shelf life, and planned obsolescence. Nothing is absolute.   — Myles Munroe

Every food product has a particular shelf life. Shelf life is the duration during which product remains acceptable by the consumer. Fresh fruits and vegetables have limited shelf life, they get spoiled within some days while cereal grains and nuts have a longer shelf life, upto 1-2 year.

Shelf life of a food product depends upon the product, its environmental conditions, variety,etc. It is significant for the consumer to have a knowledge of product storage requirements so that it does not deteriorate before consumption. This is taken care of by a food label which is present on all major food articles and provides all necessary information. Food label is an important part of the food product in establishing it’s image in the market.

For example, Britannia nutri choice digestive biscuits displays on its label, the necessary storage conditions which must be provided to the product for maintaining its shelf life. Store in a cool, hygienic and dry place. Transfer contents to a clean airtight container (once opened).Best before 6 months from date of packaging.

Term ‘Best before’ implies that the product is best consumed before the date mentioned, however it can be consumed after this date but it does not represents the optimum freshness of the product.  

It can be concluded that a food abel forms an important part of a food product in is marketing, sale, advertisement and overall image.

The Government of India’s (GOI) Food Safety and Standards Authority of India (FSSAI) amended the Food Safety and Standards (Packaging and Labeling) Regulations, 2011, to widen the range of applicable products which require nutritional labels

A food label forms a connecting link between consumer and producer by which it provides the necessary information about the food product, its name, manufacturers, net quantity etc. Food labelling standards are given by FSSAI under Food Safety and Standards (Packaging and labelling) Regulations, 2011.

It states that every pre packaged food must possess a label displaying information which shall not be false, deceptive or misleading in any manner. English and Hindi language must be used on the label. However, this, it does not prohibit the use of any other language in addition to these. Label must be properly stuck to the food container such that it does not separate from the container at any time. Information displayed on the label must be very clear, legible and appropriate.In case the food container is packed in an external wrapper, the wrapper must contain the information or the information on the container must be clearly legible through the wrapper.

A food label is a means by which necessary information concerning the food product is carried. It must include name of the product, net quantity, the date on which the product is produced and packed in the container, date after which the product must not consumed, list of the ingredients used during its preparation along with its quantities. Also, if an ingredient itself contains two or more components, these must be specified within the brackets. Moreover, label shall provide the nutritional information which is effectively used by the manufacturers to lure the customers. Also, it is very important to declare, on the label whether the food product is veg or non-veg, whether it contains any food additive or preservatives. Apart from this, label must show the name and complete address of the manufacturer or packer. code No,/Lot No./Batch No.,country of Origin for imported food and Instructions for use which includes information regarding its storage and consumption.

A food label has a principal display panel where major information is grouped together at one place.

The area of principal Display panel shall not be less than 40% of the area of rectangular container, 20% of the area of cylindrical container.

There are food product specific requirements which must be satisfied before the product is available for consumers in the market.

In case the label does not satisfy the food labelling standards, food product is categorised as misbranded food and is liable to various penalties as follows:

  • Misbranded Food Up to 3 lakh rupee
  • Misleading advertisement Up to 10 lakh rupees