8 things about Sarahah app you must know before downloading
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“Sarahah(.com)”- Take home lesson for Entrepreneurs

Take home lesson for Entrepreneurs- Sarahah(.com)

“Sarahah” has been Viral. The app has been a trend in few days. You would have surely come across this app named Sarahah.com in some way or the other unless you are living in a nutshell!!!

“Take up one idea. Make that one idea your life — think of it, dream of it, live on that idea. Let the brain, muscles, nerves, every part of your body be full of that idea, and just leave every other idea alone. This is the way to success.” –  Swami Vivekananda

Sarahah was created to take positive feedback anonymously. The sharing of ‘feedbacks’ on social media & the user engagement clearly shows the Virality of this app. In a way it brought out multiple sides of human sentiments.

From “constructive feedback” to “being a victim of cyber bullying” you would have seen it all in past couple of hours.“It’s not about ideas. It’s about making ideas happen.” Sarahah has been able to engage users universally, but there are certain take home lessons for startups that they should take care of while building a product or service. Building a startup is a very tough and long term process. You have to think for long term Sustainability and Scalability.

“Entrepreneurship is neither a science nor an art. It is a practice.” – Peter Drucker.

What we can learn from success of Sarahah.com “Do’s”

1) WOW Marketing (Word-OF-Mouth)The purpose of a business is to create a customer who creates “customers”.”WOW Marketing” is when a consumer’s interest for a company’s product or service is reflected in their daily dialogues. Best of the companies in the world have used this strategy and this is the best marketing strategy a product can get. So you need to create “a product so good that after using it, people would share it in their social circles.

If you see it in the case of Sarahah- The trend was set by some early users who wanted to take feedback about themselves by sharing good or interesting feedbacks on Facebook. This encouraged other users to try this app!!! 

2. User-friendliness of the product/service

One thing that should always be considered is the userfriendliness of the product. The product should be so simple and instinctive that it can be used with an equal proficiency by a child or an adult wheather or not the individual is a “Tech-Savvy”

It’s easy to make things look hard but hard to make things look easy.

Most of the startups want to build a product with multiple features to enable more users to use it. But a product loaded with multiple features would confuse the user.

Sarahah is extremely simple to use. A feedback seeker has to simply create an account and share the URL – that’s it. A feedback giver has to merely write the feedback in plain simple text.

3. Emotions make us human

“The greatest fear in the world is of the opinions of others. And the moment you are unafraid of the crowd you are no longer a sheep, you become a lion. A great roar arises in your heart, the roar of freedom.” ― Osho

Sarahah became viral because people want to take & hear positive feedback / positive things / good things about themselves as it would make them feel “valuable”. A user should be able to connect with the product/service at an emotional level. In that case he/she will surely use it – atleast for once.

What NOT TO DO while building a Startup.

1). Build Real Value for the Customer 

While building a startup take care that you are solving a real problem and delivering real value to the customer.

“Don’t find customers for your products, find products for your customers”

In order to build repeatitive engagement, target a group and solve some real problem that your target group is facing. Websites like Sarahah are build to capitalize Human Emotions. They will be able to attract a lot of people to use them but for a small period of time. But as an entrepreneur, you should think whether you want mere Users or Customer?

“Be genuine. Be remarkable. Be worth connecting with”.

2. Trends Come & Go, Startups Stay 

When you are building a company think about the “long term goals”. User Retention, Active Users and Repeat Rate are very important factors for a startup. Make sure that your product/service is able to engage users for a longer period of time and there is a repeat rate, else your product might go viral, but will be useless in the long term. Just like Sarahah, 100s of things go ‘viral’ and become popular very quickly, but then they sputter out with the same speed.

“Strive not to be a success but rather to be of value”- Albert Einstein

3. Money is the Oxygen for your company

A business is nothing without its clients. Whether you provide product or services, you won’t survive unless individuals or other businesses retain their interest and are willing to pay to use the product / service continuously.

Monetization happens when you are able to deliver real value to the customers because the customers will never hesitate in paying for the value he/she is receiving.

“Making money isn’t hard in itself …. What’s hard is to earn it doing something worth devoting one’s life to”- Carlos Ruiz

In the haste of building a company, early stage entrepreneurs do one common mistake! They do not think about building a rock solid revenue model. Even though apps like Sarahah go viral but they don’t have a monetization model built in them which is ok for a short period of time but it’s deadly in long term.

“The Entrepreneur always searches for change, responds to it and exploits it as an opportunity”- Peter Drucker

The effort required to launch a new venture can seem daunting. Do your research, pick everyone’s brain, find a mentor that’s experienced in entrepreneurship, review business case studies and focus on delivering real value to the customers.

At Tech Corp International Strategist (TCIS), we help Startups to Raise Funds & Assist Foreign Companies to find Right Business Partner in India. We assist enterprises to enter INDIA and find RIGHT Angels, and Venture Capitals in Malaysia, Singapore, US, UK, Japan and India. We believe that for protecting your innovation in India, your startup idea and our intellect is the perfect combination.

Every business has a #strategy. We at TCIS facilitate the process of identifying Key issues and help amplify business goals of any business (short term goals and long term goals). Everything is simple we tend to complicate and use heavy words to prove our point.

Co Author-

Aanchal Verma

Associate at TCIS

 

Startup Attorney India, Startup India Strategist, Startup Lawyer India

#FallingUnicorns: Reason for failure of Startups

Brand strategist & trademark patent attorney in India

The SIMPLE reason for failure of #Startups across the globe is that they don’t build a STRONG Intellectual Property Portfolio.

Hire a #Brandstrategist #IPattorney WHO can identify the gaps in the business at the inception stage #FallingUnicorns

Defining Your Startup Idea by penning down your thoughts * Can I apply for  Patents?
  • Write down your business idea.
  • Talk to a patent attorney who can apply for a patent.
  • Understand what types of inventions can be patented.
  • Understand what cannot be patented.
  • Determine the type of patent, and/or industrial design you need to protect your invention.

How do I get a patent on my idea?

How can I sell my invention?

How do I invent my idea?

#Askpatentexpert all your business questions

 Ten things I learned about running a Business Startup in India *Healthcare Mobile Applications #godigital from Prity Khastgir IPR Strategic Indian Patent Attorney Amplify Branding

Startup Attorney India, Startup India Strategist, Startup Lawyer India

Indian Startups to Raise Funds & Assisting Foreign Companies to find Right Business Partner in India

Identifying RIGHT BUSINESS PARTNER in India

Indian Patent monetization by IP licensing the patented inventions and innovations in India. Discuss your Business Canva with our STRATEGIST

Software Iot Business Entrepreneur & Product Strategist for IPR Business in India

Prity Khastgir

Founder &  Chief Strategic Officer (CSO)

Chief Strategic Officer (CSO) for your Startup IDEA. Investor incubating GREAT IDEAS and grow the startups. Assisting enterprise to enter and find RIGHT Angels, and VCs in Malaysia, Singapore, US, UK, Japan and India.

Helping Startups to Raise Funds & Assisting Foreign Companies to find Right Business Partner in India.

‎Strategic Patent Lawyer Advise | TECH: #BIGDATA, Pharma, Software, Biotech, Chem, MedExpert | INDIAN Certified Mediator * Handle National Phase Patent PCT Filing in India

Prity is a recognized patent expert in intellectual property in India with 12+ years of a diversified professional Indian, USPTO, Singapore, Malaysia, Canada, and international experience in all verticals of intellectual property law and business in India.

Prity has the experience in assisting World’s Leading Intellectual Property Law Firms in US and ASEAN countries. She is a renowned patent strategist known to Startups in India.

Founder and CEO of  TECH CORP LEGAL LLP, a leading patent law firm and IP advisory firm in India. WITH a VISION to focus on Intellectual property (IP) strategies and patent monetization, Prity has incorporated India’s FIRST Patent brokering and IP advisory firm focusing on generating IP strategies from existing businesses in India.

India’s FIRST Patent brokering and IP advisory firm focusing on generating IP strategies from existing businesses in India.

Startup India MISSION

Identifying RIGHT BUSINESS PARTNER and patent monetization by licensing the patented inventions and innovations in India and globally by filing International patent applications before WIPO, Geneva.

Prity was directly involved in the patent drafting of over 3000 ++patents which generated returns for the foreign innovators in tens of millions of dollars, while conducting several Intellectual Property strategies, developing patent portfolios by identifying gaps in the business model, performing freedom to operate (FTO) studies for Market launch in India and IP landscape studies for various clients.

Founder and principal of  TECH CORP LEGAL LLP, a boutique PATENT law firm in India where Prity advises technology and software e-commerce, Iot companies with an emphasis on business branding and intellectual property related counselling for developing a STRONG trademark portfolio for achieving the long term goals of her clients.

Healthcare IoT Startups patent lawyer attorney in India
IoT system health monitoring, Startup India Strategist

Patent integrated Iot based Sensor Systems for patient care in India

How to use Iot systems for patient care in India?

There is a gap in the healthcare industry to provide 24 x 7 monitoring of patients in real time. The current situation is the synergy and integration of traditional healthcare providers who are using Internet of things (Iots) based systems to treat their patients across the globe.

An Internet of Things (IoT) may include several electronic devices or gadgets connected with Internet. Electronic devices are capable of understanding and processing data according to user needs. These electronic devices can effectively communicate with other devices or nearby systems. However, these electronic devices demand frequent and periodic service and maintenance. Failing to service or maintenance may cause serious hardware malfunction of these electronic devices.

Conventional service and maintenance approach include manual activities such as getting connected to an appropriate call center, providing device related details and issues, lodging a complaint and following with follow-up calls to a technician. The above mentioned activities can be time consuming in nature and may take days or months to get resolved.

BE SMART by using Internet of things (Iots) Technologies to solve Assisted care / home care patients to meet the end goals

Privacy issues with #Bigdata generated by Internet of things (Iots) based inventions

Healthcare IoT Startups In Patient Monitoring Patents in India

SAP SE (Walldorf, DE)  has filed a patent application titled “GENERATING PREDICTIVE MODELS TO RECONFIGURE ELECTRONIC DEVICES” in United States bearing patent application number 20170147928 filed on 11/24/2015.

Various embodiments of systems and methods for generating predictive models are described herein. A computer system deployed in a distributed may receive configuration data from multiple electronic devices. The system may select a set of configuration data with respect to a device category and a subcategory to generate a prediction model. The predictive model includes hypothesis, an average deviation and information pertaining to optimal configuration data for the given subcategory and the device category. The computer system may also receive monitoring requests from electronic devices and retrieve appropriate predictive model with respect to the device category and subcategory. The system may reconfigure the electronic device based on the retrieve predictive model.

Innovation ecosystem in India is developing at an exponential curve

According to Anjan Bose, healthcare is a like jigsaw puzzle. Human body is affected by agony when the person is suffering from any ailment.

Protect Privacy of Patient data * Digital Transformation in Patient Care

Use of blockchain & AI in securing the data generated in the process of using the Internet of things (Iots) based inventions

Need to Patent Innovative Internet of things (Iots) based Inventions

Securing innovative sensors based network research technologies in India and globally depending upon the market of the technology.  Traditional doctors should be encouraged  to use Iot inventions.

Prity Khastgir is a healthcare IoT startup strategist. Core practice includes patent drafting, patent searches (patent analytics), PCT National phase patent prosecution in India (drafting office action responses for USPTO, EPO, UKIPO) & International trademark registration in India under Madrid Protocol.

Technical expertise: Bitcoin, Blockchain, Bigdata, Internet of Things (IoT), Software, Hardware, Therapeutic biologics, Agri biotech, Biosimilar drug, heating systems, Plant Variety Protection, Food Sc, Mechanical inventions, Electrical, Medical devices & Healthcare.

Go-to patent consultant for all time zones, be it new product launch in Asia, IP landscape across EU, freedom-to-operate analysis in Japan or patent invalidation for litigation in US.

Senior executive profile with featured publications: BBC World, Nature Group (Nature Reviews Drug Discovery), BioSpectrum Asia etc.

Previous work experience with US Law Firm headquartered in Greater New York City Area.